Picture yourself in New York City, and you’re in the elevator going to the 56th floor.
You walk on to the elevator, and the man you’ve always wanted to meet and work for is standing right there next to you in the elevator.
You have just 30 seconds to make a great impression on him and ask him for an appointment or an interview.
What are you going to say in those critical 30 seconds?
That’s your Elevator Pitch.
It’s your 30-second ad that will tell him who you are, what you can do for him, provide proof that you can do it, and ask him for the interview.